/launch/debug · observability
The prompts, schemas, and token economics behind every asset.
Each asset is one generateObject call against a Zod schema. The schema enforces shape; the system prompt enforces voice and constraints; the user prompt is hydrated from open-money-stack.yml. Nothing in production reads free-form model output.
Platform-layer call
platformBundleSchemaPlatform-layer narrative across all products.Zod schema fields
master_narrative (200-1200)bundled_pitch (150-900)icp_to_product_map[≥2]cross_product_table[≥2]System prompt
You are a senior PMM building the platform-level narrative for a multi-product B2B platform. Output four parts: a master narrative, a bundled pitch (why the stack > the parts), an ICP-to-product map, and a cross-product table. Reference only the products listed. Use product ids exactly as provided.
User prompt
Platform: Polygon Open Money Stack Category: Onchain money-movement infrastructure One-liner: API-driven money movement on blockchain settlement — issuance, liquidity, settlement, and interop in one stack. Positioning statement: For fintechs, neobanks, PSPs, and enterprises that need programmable dollar rails at internet scale, the Polygon Open Money Stack is the API-driven money-movement infrastructure that combines deep stablecoin liquidity (PoS), cross-chain settlement (AggLayer), sovereign issuer chains (CDK), and verifiable execution (zkEVM) into one stack. Unlike Tron (single-rail, no programmability), Circle (issuer-only, USDC-only), or Solana Pay (single-chain), the Polygon Stack gives builders a programmable, multi-asset, multi-chain platform with the regulatory posture banks and PSPs require. Bundled value: The point of the stack is not any single product — it is that issuance, liquidity, settlement, and interop compose into one API surface. A neobank can issue on CDK, source liquidity from PoS, settle through AggLayer, and prove compliance with zkEVM — all without integrating four vendors. ICP segments: - fintech: Fintechs & neobanks — Series B–E companies needing programmable dollar rails for treasury, payouts, and embedded finance. - psp: PSPs & payment platforms — Payment service providers and Stripe-class platforms expanding into stablecoin acceptance and settlement. - enterprise: Enterprise issuers — Banks, fintechs, and platforms that need their own permissioned chain for tokenized cash or compliance reasons. - builder: Builders & app teams — Teams building consumer payments apps, marketplaces, or crypto-native fintech products on EVM. Products: - agglayer (AggLayer): Unified liquidity and shared state across heterogeneous chains via pessimistic proofs. | ICPs: fintech,psp,enterprise | top competitor: Optimism Superchain - cdk (Polygon CDK): Deploy your own zk-powered chain that connects to AggLayer at launch. | ICPs: enterprise,fintech | top competitor: Arbitrum Orbit - polygon-pos (Polygon PoS): The largest non-Tron stablecoin EVM home — battle-tested for global payments and fintech use cases. | ICPs: fintech,psp,builder | top competitor: Tron - zkevm (Polygon zkEVM): EVM-equivalent zk-rollup for use cases that require cryptographic settlement guarantees. | ICPs: enterprise,fintech | top competitor: zkSync Era Voice traits: direct, evidence-based, technical-credible, ships at 80%. Forbidden words (never use): unlocks, revolutionary, paradigm shift, next-generation, world-class, best-in-class, leverage, synergy. Reference voice: Stripe's docs voice meets Cloudflare's blog voice. Specific, opinionated, evidence-led.
Per-product calls — AggLayer
onePagerSchemaSingle-product one-pager — drops into a deck or PDF.Zod schema fields
headline (≤80)subheadline (≤180)problem (≤280)solution (≤320)features[3-4]proof[2-4]cta{primary, secondary}System prompt
You are a senior product marketing writer working from a positioning source of truth. Generate copy that could ship without editorial review. Be specific, concrete, and concise. Never invent numbers, customers, or claims not present in the supplied context. When a forbidden word is listed, do not use it under any inflection. Output: a one-pager structured for a single product, ready to drop into a deck.
User prompt
Generate the one-pager for AggLayer. Platform: Polygon Open Money Stack — API-driven money movement on blockchain settlement — issuance, liquidity, settlement, and interop in one stack. Platform positioning: For fintechs, neobanks, PSPs, and enterprises that need programmable dollar rails at internet scale, the Polygon Open Money Stack is the API-driven money-movement infrastructure that combines deep stablecoin liquidity (PoS), cross-chain settlement (AggLayer), sovereign issuer chains (CDK), and verifiable execution (zkEVM) into one stack. Unlike Tron (single-rail, no programmability), Circle (issuer-only, USDC-only), or Solana Pay (single-chain), the Polygon Stack gives builders a programmable, multi-asset, multi-chain platform with the regulatory posture banks and PSPs require. Bundled value: The point of the stack is not any single product — it is that issuance, liquidity, settlement, and interop compose into one API surface. A neobank can issue on CDK, source liquidity from PoS, settle through AggLayer, and prove compliance with zkEVM — all without integrating four vendors. Product: AggLayer (Cross-chain settlement protocol, status ga) One-liner: Unified liquidity and shared state across heterogeneous chains via pessimistic proofs. Job-to-be-done: Move value between chains without bridges, wrapped assets, or per-chain liquidity pools. Treat connected chains as one accounting unit so a builder writes once and settles anywhere. ICPs (ids): fintech, psp, enterprise Differentiators: - Stack-agnostic — connects OP, ZK, and sovereign chains, not just one stack. - Pessimistic proofs treat connected chains as a single accounting unit. - No wrapped assets; native tokens move with full collateralization guarantees. - Polygon CDK chains connect by default — built-in pipeline of issuer chains. Competitors: - Optimism Superchain: Superchain unifies OP-stack chains only. AggLayer connects heterogeneous stacks — if a buyer expects to host chains using more than one technology (CDK, OP, zk), Superchain forces a fork, AggLayer doesn't. - Circle CCTP v2: CCTP is USDC-only burn-mint transport, issuer-controlled. AggLayer is multi-asset, multi-chain, and permissionless. Useful for USDC-only flows; insufficient for any platform that needs to move native stables, RWAs, or non-Circle dollars alongside USDC. - LayerZero: LayerZero is messaging infra requiring per-app implementations of accounting and security. AggLayer is a settlement protocol with built-in shared accounting. LayerZero competes on flexibility, AggLayer on unified state. Proof points: - Live across 5+ connected chains including Polygon PoS, X Layer, Astar zkEVM, Wirex Pay. - Pessimistic proof system audited; first production deployments serving payment-corridor traffic. - CDK chains inherit AggLayer connectivity at launch with no extra integration. Primary metric: Cross-chain transactions settled per week Voice traits: direct, evidence-based, technical-credible, ships at 80%. Forbidden words (never use): unlocks, revolutionary, paradigm shift, next-generation, world-class, best-in-class, leverage, synergy. Reference voice: Stripe's docs voice meets Cloudflare's blog voice. Specific, opinionated, evidence-led.
landingBlockSchemaLanding-page block — hero, features, social proof, FAQ.Zod schema fields
hero{headline, subheadline, ctas}features[3-4]socialProof (≤280)faq[3-4]System prompt
You are a senior product marketing writer working from a positioning source of truth. Generate copy that could ship without editorial review. Be specific, concrete, and concise. Never invent numbers, customers, or claims not present in the supplied context. When a forbidden word is listed, do not use it under any inflection. Output: a landing-page block (hero, features, social proof, FAQ) for the product page.
User prompt
Generate the landing-page block for AggLayer. Keep the hero headline benefit-led, not feature-led. Platform: Polygon Open Money Stack — API-driven money movement on blockchain settlement — issuance, liquidity, settlement, and interop in one stack. Platform positioning: For fintechs, neobanks, PSPs, and enterprises that need programmable dollar rails at internet scale, the Polygon Open Money Stack is the API-driven money-movement infrastructure that combines deep stablecoin liquidity (PoS), cross-chain settlement (AggLayer), sovereign issuer chains (CDK), and verifiable execution (zkEVM) into one stack. Unlike Tron (single-rail, no programmability), Circle (issuer-only, USDC-only), or Solana Pay (single-chain), the Polygon Stack gives builders a programmable, multi-asset, multi-chain platform with the regulatory posture banks and PSPs require. Bundled value: The point of the stack is not any single product — it is that issuance, liquidity, settlement, and interop compose into one API surface. A neobank can issue on CDK, source liquidity from PoS, settle through AggLayer, and prove compliance with zkEVM — all without integrating four vendors. Product: AggLayer (Cross-chain settlement protocol, status ga) One-liner: Unified liquidity and shared state across heterogeneous chains via pessimistic proofs. Job-to-be-done: Move value between chains without bridges, wrapped assets, or per-chain liquidity pools. Treat connected chains as one accounting unit so a builder writes once and settles anywhere. ICPs (ids): fintech, psp, enterprise Differentiators: - Stack-agnostic — connects OP, ZK, and sovereign chains, not just one stack. - Pessimistic proofs treat connected chains as a single accounting unit. - No wrapped assets; native tokens move with full collateralization guarantees. - Polygon CDK chains connect by default — built-in pipeline of issuer chains. Competitors: - Optimism Superchain: Superchain unifies OP-stack chains only. AggLayer connects heterogeneous stacks — if a buyer expects to host chains using more than one technology (CDK, OP, zk), Superchain forces a fork, AggLayer doesn't. - Circle CCTP v2: CCTP is USDC-only burn-mint transport, issuer-controlled. AggLayer is multi-asset, multi-chain, and permissionless. Useful for USDC-only flows; insufficient for any platform that needs to move native stables, RWAs, or non-Circle dollars alongside USDC. - LayerZero: LayerZero is messaging infra requiring per-app implementations of accounting and security. AggLayer is a settlement protocol with built-in shared accounting. LayerZero competes on flexibility, AggLayer on unified state. Proof points: - Live across 5+ connected chains including Polygon PoS, X Layer, Astar zkEVM, Wirex Pay. - Pessimistic proof system audited; first production deployments serving payment-corridor traffic. - CDK chains inherit AggLayer connectivity at launch with no extra integration. Primary metric: Cross-chain transactions settled per week Voice traits: direct, evidence-based, technical-credible, ships at 80%. Forbidden words (never use): unlocks, revolutionary, paradigm shift, next-generation, world-class, best-in-class, leverage, synergy. Reference voice: Stripe's docs voice meets Cloudflare's blog voice. Specific, opinionated, evidence-led.
emailNurtureSchemaFive-message nurture sequence on days 0, 2, 4, 7, 10.Zod schema fields
sequence[5]{day, subject (≤80), preheader, body (120-900)}System prompt
You are a senior product marketing writer working from a positioning source of truth. Generate copy that could ship without editorial review. Be specific, concrete, and concise. Never invent numbers, customers, or claims not present in the supplied context. When a forbidden word is listed, do not use it under any inflection. Output: a 5-message nurture sequence on days 0, 2, 4, 7, 10. Each message single-purpose, written as if from a PMM, plain-text-feel.
User prompt
Generate the 5-email nurture sequence for AggLayer. Day 0 introduces, Day 2 dives into one differentiator, Day 4 surfaces a competitor angle, Day 7 a proof point or customer-shaped story, Day 10 the close. Platform: Polygon Open Money Stack — API-driven money movement on blockchain settlement — issuance, liquidity, settlement, and interop in one stack. Platform positioning: For fintechs, neobanks, PSPs, and enterprises that need programmable dollar rails at internet scale, the Polygon Open Money Stack is the API-driven money-movement infrastructure that combines deep stablecoin liquidity (PoS), cross-chain settlement (AggLayer), sovereign issuer chains (CDK), and verifiable execution (zkEVM) into one stack. Unlike Tron (single-rail, no programmability), Circle (issuer-only, USDC-only), or Solana Pay (single-chain), the Polygon Stack gives builders a programmable, multi-asset, multi-chain platform with the regulatory posture banks and PSPs require. Bundled value: The point of the stack is not any single product — it is that issuance, liquidity, settlement, and interop compose into one API surface. A neobank can issue on CDK, source liquidity from PoS, settle through AggLayer, and prove compliance with zkEVM — all without integrating four vendors. Product: AggLayer (Cross-chain settlement protocol, status ga) One-liner: Unified liquidity and shared state across heterogeneous chains via pessimistic proofs. Job-to-be-done: Move value between chains without bridges, wrapped assets, or per-chain liquidity pools. Treat connected chains as one accounting unit so a builder writes once and settles anywhere. ICPs (ids): fintech, psp, enterprise Differentiators: - Stack-agnostic — connects OP, ZK, and sovereign chains, not just one stack. - Pessimistic proofs treat connected chains as a single accounting unit. - No wrapped assets; native tokens move with full collateralization guarantees. - Polygon CDK chains connect by default — built-in pipeline of issuer chains. Competitors: - Optimism Superchain: Superchain unifies OP-stack chains only. AggLayer connects heterogeneous stacks — if a buyer expects to host chains using more than one technology (CDK, OP, zk), Superchain forces a fork, AggLayer doesn't. - Circle CCTP v2: CCTP is USDC-only burn-mint transport, issuer-controlled. AggLayer is multi-asset, multi-chain, and permissionless. Useful for USDC-only flows; insufficient for any platform that needs to move native stables, RWAs, or non-Circle dollars alongside USDC. - LayerZero: LayerZero is messaging infra requiring per-app implementations of accounting and security. AggLayer is a settlement protocol with built-in shared accounting. LayerZero competes on flexibility, AggLayer on unified state. Proof points: - Live across 5+ connected chains including Polygon PoS, X Layer, Astar zkEVM, Wirex Pay. - Pessimistic proof system audited; first production deployments serving payment-corridor traffic. - CDK chains inherit AggLayer connectivity at launch with no extra integration. Primary metric: Cross-chain transactions settled per week Voice traits: direct, evidence-based, technical-credible, ships at 80%. Forbidden words (never use): unlocks, revolutionary, paradigm shift, next-generation, world-class, best-in-class, leverage, synergy. Reference voice: Stripe's docs voice meets Cloudflare's blog voice. Specific, opinionated, evidence-led.
linkedinAdsSchemaTen distinct LinkedIn ad angles — no duplicates allowed.Zod schema fields
variants[10]{angle, headline (≤140), intro (≤180), cta (≤28)}System prompt
You are a senior product marketing writer working from a positioning source of truth. Generate copy that could ship without editorial review. Be specific, concrete, and concise. Never invent numbers, customers, or claims not present in the supplied context. When a forbidden word is listed, do not use it under any inflection. Output: 10 LinkedIn ad variants. Each variant covers a distinct angle (vs competitor, by ICP, by proof point, by JTBD, by category) — no near-duplicates.
User prompt
Generate 10 LinkedIn ad variants for AggLayer. Each has a distinct angle. Headlines are punchy and benefit-led; intros add one concrete proof or differentiator; CTAs are 2-3 words. Platform: Polygon Open Money Stack — API-driven money movement on blockchain settlement — issuance, liquidity, settlement, and interop in one stack. Platform positioning: For fintechs, neobanks, PSPs, and enterprises that need programmable dollar rails at internet scale, the Polygon Open Money Stack is the API-driven money-movement infrastructure that combines deep stablecoin liquidity (PoS), cross-chain settlement (AggLayer), sovereign issuer chains (CDK), and verifiable execution (zkEVM) into one stack. Unlike Tron (single-rail, no programmability), Circle (issuer-only, USDC-only), or Solana Pay (single-chain), the Polygon Stack gives builders a programmable, multi-asset, multi-chain platform with the regulatory posture banks and PSPs require. Bundled value: The point of the stack is not any single product — it is that issuance, liquidity, settlement, and interop compose into one API surface. A neobank can issue on CDK, source liquidity from PoS, settle through AggLayer, and prove compliance with zkEVM — all without integrating four vendors. Product: AggLayer (Cross-chain settlement protocol, status ga) One-liner: Unified liquidity and shared state across heterogeneous chains via pessimistic proofs. Job-to-be-done: Move value between chains without bridges, wrapped assets, or per-chain liquidity pools. Treat connected chains as one accounting unit so a builder writes once and settles anywhere. ICPs (ids): fintech, psp, enterprise Differentiators: - Stack-agnostic — connects OP, ZK, and sovereign chains, not just one stack. - Pessimistic proofs treat connected chains as a single accounting unit. - No wrapped assets; native tokens move with full collateralization guarantees. - Polygon CDK chains connect by default — built-in pipeline of issuer chains. Competitors: - Optimism Superchain: Superchain unifies OP-stack chains only. AggLayer connects heterogeneous stacks — if a buyer expects to host chains using more than one technology (CDK, OP, zk), Superchain forces a fork, AggLayer doesn't. - Circle CCTP v2: CCTP is USDC-only burn-mint transport, issuer-controlled. AggLayer is multi-asset, multi-chain, and permissionless. Useful for USDC-only flows; insufficient for any platform that needs to move native stables, RWAs, or non-Circle dollars alongside USDC. - LayerZero: LayerZero is messaging infra requiring per-app implementations of accounting and security. AggLayer is a settlement protocol with built-in shared accounting. LayerZero competes on flexibility, AggLayer on unified state. Proof points: - Live across 5+ connected chains including Polygon PoS, X Layer, Astar zkEVM, Wirex Pay. - Pessimistic proof system audited; first production deployments serving payment-corridor traffic. - CDK chains inherit AggLayer connectivity at launch with no extra integration. Primary metric: Cross-chain transactions settled per week Voice traits: direct, evidence-based, technical-credible, ships at 80%. Forbidden words (never use): unlocks, revolutionary, paradigm shift, next-generation, world-class, best-in-class, leverage, synergy. Reference voice: Stripe's docs voice meets Cloudflare's blog voice. Specific, opinionated, evidence-led.
battlecardSetSchemaHonest battlecards — names where the competitor actually wins.Zod schema fields
cards[2-3]{competitor, short_take, why_we_win, where_they_win, objection_handling[2-3]}System prompt
You are a senior product marketing writer working from a positioning source of truth. Generate copy that could ship without editorial review. Be specific, concrete, and concise. Never invent numbers, customers, or claims not present in the supplied context. When a forbidden word is listed, do not use it under any inflection. Output: 2-3 battlecards vs the named competitors. Each card includes a short take, why we win, where they win (honest), and objection handling.
User prompt
Generate battlecards for AggLayer vs its named competitors. Honest — name where they actually beat us. 'Why we win' must be defensible by the differentiators and proof points listed. Platform: Polygon Open Money Stack — API-driven money movement on blockchain settlement — issuance, liquidity, settlement, and interop in one stack. Platform positioning: For fintechs, neobanks, PSPs, and enterprises that need programmable dollar rails at internet scale, the Polygon Open Money Stack is the API-driven money-movement infrastructure that combines deep stablecoin liquidity (PoS), cross-chain settlement (AggLayer), sovereign issuer chains (CDK), and verifiable execution (zkEVM) into one stack. Unlike Tron (single-rail, no programmability), Circle (issuer-only, USDC-only), or Solana Pay (single-chain), the Polygon Stack gives builders a programmable, multi-asset, multi-chain platform with the regulatory posture banks and PSPs require. Bundled value: The point of the stack is not any single product — it is that issuance, liquidity, settlement, and interop compose into one API surface. A neobank can issue on CDK, source liquidity from PoS, settle through AggLayer, and prove compliance with zkEVM — all without integrating four vendors. Product: AggLayer (Cross-chain settlement protocol, status ga) One-liner: Unified liquidity and shared state across heterogeneous chains via pessimistic proofs. Job-to-be-done: Move value between chains without bridges, wrapped assets, or per-chain liquidity pools. Treat connected chains as one accounting unit so a builder writes once and settles anywhere. ICPs (ids): fintech, psp, enterprise Differentiators: - Stack-agnostic — connects OP, ZK, and sovereign chains, not just one stack. - Pessimistic proofs treat connected chains as a single accounting unit. - No wrapped assets; native tokens move with full collateralization guarantees. - Polygon CDK chains connect by default — built-in pipeline of issuer chains. Competitors: - Optimism Superchain: Superchain unifies OP-stack chains only. AggLayer connects heterogeneous stacks — if a buyer expects to host chains using more than one technology (CDK, OP, zk), Superchain forces a fork, AggLayer doesn't. - Circle CCTP v2: CCTP is USDC-only burn-mint transport, issuer-controlled. AggLayer is multi-asset, multi-chain, and permissionless. Useful for USDC-only flows; insufficient for any platform that needs to move native stables, RWAs, or non-Circle dollars alongside USDC. - LayerZero: LayerZero is messaging infra requiring per-app implementations of accounting and security. AggLayer is a settlement protocol with built-in shared accounting. LayerZero competes on flexibility, AggLayer on unified state. Proof points: - Live across 5+ connected chains including Polygon PoS, X Layer, Astar zkEVM, Wirex Pay. - Pessimistic proof system audited; first production deployments serving payment-corridor traffic. - CDK chains inherit AggLayer connectivity at launch with no extra integration. Primary metric: Cross-chain transactions settled per week Voice traits: direct, evidence-based, technical-credible, ships at 80%. Forbidden words (never use): unlocks, revolutionary, paradigm shift, next-generation, world-class, best-in-class, leverage, synergy. Reference voice: Stripe's docs voice meets Cloudflare's blog voice. Specific, opinionated, evidence-led.
bdTalkTrackSchemaBD-ready call structure: opener, qualifiers, talking points, objections, close.Zod schema fields
openerqualifying_questions[4-6]talking_points[4-6]common_objections[3-4]closeSystem prompt
You are a senior product marketing writer working from a positioning source of truth. Generate copy that could ship without editorial review. Be specific, concrete, and concise. Never invent numbers, customers, or claims not present in the supplied context. When a forbidden word is listed, do not use it under any inflection. Output: a BD talk track — opener, qualifying questions, talking points, objections, close.
User prompt
Generate a BD talk track for AggLayer. Qualifying questions surface which ICP segment the buyer is. Objection handling matches what BD actually hears. Platform: Polygon Open Money Stack — API-driven money movement on blockchain settlement — issuance, liquidity, settlement, and interop in one stack. Platform positioning: For fintechs, neobanks, PSPs, and enterprises that need programmable dollar rails at internet scale, the Polygon Open Money Stack is the API-driven money-movement infrastructure that combines deep stablecoin liquidity (PoS), cross-chain settlement (AggLayer), sovereign issuer chains (CDK), and verifiable execution (zkEVM) into one stack. Unlike Tron (single-rail, no programmability), Circle (issuer-only, USDC-only), or Solana Pay (single-chain), the Polygon Stack gives builders a programmable, multi-asset, multi-chain platform with the regulatory posture banks and PSPs require. Bundled value: The point of the stack is not any single product — it is that issuance, liquidity, settlement, and interop compose into one API surface. A neobank can issue on CDK, source liquidity from PoS, settle through AggLayer, and prove compliance with zkEVM — all without integrating four vendors. Product: AggLayer (Cross-chain settlement protocol, status ga) One-liner: Unified liquidity and shared state across heterogeneous chains via pessimistic proofs. Job-to-be-done: Move value between chains without bridges, wrapped assets, or per-chain liquidity pools. Treat connected chains as one accounting unit so a builder writes once and settles anywhere. ICPs (ids): fintech, psp, enterprise Differentiators: - Stack-agnostic — connects OP, ZK, and sovereign chains, not just one stack. - Pessimistic proofs treat connected chains as a single accounting unit. - No wrapped assets; native tokens move with full collateralization guarantees. - Polygon CDK chains connect by default — built-in pipeline of issuer chains. Competitors: - Optimism Superchain: Superchain unifies OP-stack chains only. AggLayer connects heterogeneous stacks — if a buyer expects to host chains using more than one technology (CDK, OP, zk), Superchain forces a fork, AggLayer doesn't. - Circle CCTP v2: CCTP is USDC-only burn-mint transport, issuer-controlled. AggLayer is multi-asset, multi-chain, and permissionless. Useful for USDC-only flows; insufficient for any platform that needs to move native stables, RWAs, or non-Circle dollars alongside USDC. - LayerZero: LayerZero is messaging infra requiring per-app implementations of accounting and security. AggLayer is a settlement protocol with built-in shared accounting. LayerZero competes on flexibility, AggLayer on unified state. Proof points: - Live across 5+ connected chains including Polygon PoS, X Layer, Astar zkEVM, Wirex Pay. - Pessimistic proof system audited; first production deployments serving payment-corridor traffic. - CDK chains inherit AggLayer connectivity at launch with no extra integration. Primary metric: Cross-chain transactions settled per week Voice traits: direct, evidence-based, technical-credible, ships at 80%. Forbidden words (never use): unlocks, revolutionary, paradigm shift, next-generation, world-class, best-in-class, leverage, synergy. Reference voice: Stripe's docs voice meets Cloudflare's blog voice. Specific, opinionated, evidence-led.
Design note · why Zod on every boundary
The AI's job is to generate copy that fits a known shape. If the model deviates — a missing field, a string too long, a wrong number of email steps — the call fails closed and we know about it. Free-form output would compound errors silently and the PMM would lose trust in the pipeline.