/launch/debug · observability
The prompts, schemas, and token economics behind every asset.
Each asset is one generateObject call against a Zod schema. The schema enforces shape; the system prompt enforces voice and constraints; the user prompt is hydrated from circle-stablecoin-network.yml. Nothing in production reads free-form model output.
Platform-layer call
platformBundleSchemaPlatform-layer narrative across all products.Zod schema fields
master_narrative (200-1200)bundled_pitch (150-900)icp_to_product_map[≥2]cross_product_table[≥2]System prompt
You are a senior PMM building the platform-level narrative for a multi-product B2B platform. Output four parts: a master narrative, a bundled pitch (why the stack > the parts), an ICP-to-product map, and a cross-product table. Reference only the products listed. Use product ids exactly as provided.
User prompt
Platform: Circle Stablecoin Network Category: Regulated stablecoin issuer + transport One-liner: Issuer-grade USDC and EURC plus the rails to move them — under one regulated entity. Positioning statement: For fintechs, PSPs, and enterprises that need a regulated dollar with a single counterparty, the Circle Stablecoin Network combines USDC and EURC issuance, CCTP burn-mint transport, and Circle Mint banking integration under one regulated entity (NYDFS, MiCA). Unlike multi-chain platforms (Polygon, Solana) that compose third-party assets and infra, Circle is the issuer — the dollar is theirs, the redemption is theirs, the compliance posture is theirs end-to-end. Bundled value: Circle is the only stack where the asset, the transport, and the on/off-ramp are all the same counterparty. Fintechs and PSPs who care about a single regulated relationship for stablecoin exposure get one contract, one compliance review, one redemption guarantee — instead of composing an issuer, a chain, a bridge, and a banking partner. ICP segments: - fintech: Regulated fintechs — Fintechs needing a single regulated counterparty for stablecoin issuance, custody, and redemption. - psp: PSPs & merchant acquirers — Payment service providers integrating stablecoin acceptance and settlement into existing card-class flows. - enterprise: Enterprise treasury — Corporates running cross-border treasury, payouts, and FX hedging on regulated dollar rails. - developer: Web3 builders — App teams that want USDC/EURC primitives without operating their own treasury or compliance stack. Products: - usdc (USDC): 1:1 USD-backed digital dollar, attested monthly, redeemable at par with Circle. | ICPs: fintech,psp,enterprise | top competitor: USDT (Tether) - eurc (EURC): MiCA-licensed euro stablecoin issued by Circle, redeemable at par through Circle Mint. | ICPs: fintech,psp,enterprise | top competitor: EURT (Tether) - cctp (CCTP v2): Native burn-and-mint transport for USDC and EURC across chains — no bridges, no wrappers. | ICPs: fintech,psp,developer | top competitor: LayerZero - circle-mint (Circle Mint): Regulated banking interface to convert dollars and euros to and from USDC and EURC at par. | ICPs: fintech,psp,enterprise | top competitor: Coinbase Prime Voice traits: regulated-credible, banking-grade-clarity, compliance-first, ships at 95%. Forbidden words (never use): unlocks, revolutionary, degens, to the moon, next-generation, web3-native, leverage, synergy. Reference voice: Brex docs meets Federal Reserve speech. Calm, precise, regulator-readable.
Per-product calls — Circle Mint
onePagerSchemaSingle-product one-pager — drops into a deck or PDF.Zod schema fields
headline (≤80)subheadline (≤180)problem (≤280)solution (≤320)features[3-4]proof[2-4]cta{primary, secondary}System prompt
You are a senior product marketing writer working from a positioning source of truth. Generate copy that could ship without editorial review. Be specific, concrete, and concise. Never invent numbers, customers, or claims not present in the supplied context. When a forbidden word is listed, do not use it under any inflection. Output: a one-pager structured for a single product, ready to drop into a deck.
User prompt
Generate the one-pager for Circle Mint. Platform: Circle Stablecoin Network — Issuer-grade USDC and EURC plus the rails to move them — under one regulated entity. Platform positioning: For fintechs, PSPs, and enterprises that need a regulated dollar with a single counterparty, the Circle Stablecoin Network combines USDC and EURC issuance, CCTP burn-mint transport, and Circle Mint banking integration under one regulated entity (NYDFS, MiCA). Unlike multi-chain platforms (Polygon, Solana) that compose third-party assets and infra, Circle is the issuer — the dollar is theirs, the redemption is theirs, the compliance posture is theirs end-to-end. Bundled value: Circle is the only stack where the asset, the transport, and the on/off-ramp are all the same counterparty. Fintechs and PSPs who care about a single regulated relationship for stablecoin exposure get one contract, one compliance review, one redemption guarantee — instead of composing an issuer, a chain, a bridge, and a banking partner. Product: Circle Mint (Institutional on/off-ramp, status ga) One-liner: Regulated banking interface to convert dollars and euros to and from USDC and EURC at par. Job-to-be-done: Move money between the banking system and the stablecoin system through a single regulated counterparty, with same-day SLAs, attested reserves, and an institutional account agreement that legal and compliance can sign off on once and reuse. ICPs (ids): fintech, psp, enterprise Differentiators: - Institutional accounts with named banking partners and same-day fiat SLAs. - Direct issuer relationship — no broker spread on mint or redeem. - API-first — fits existing treasury automation and reconciliation. - USDC ⇄ EURC FX directly through the issuer at institutional rates. Competitors: - Coinbase Prime: Coinbase Prime is a broker on top of exchange liquidity. Circle Mint is the issuer interface. For a treasury holding USDC, Circle Mint redeems at par; Prime adds a spread. Use Prime for execution across many assets; use Mint for direct issuer round-trip on Circle assets. - BVNK / Bridge.xyz: BVNK and Bridge are fintech aggregators wrapping multiple banking and stablecoin rails. Circle Mint is single-issuer and single-asset-family. The aggregators offer breadth; Mint offers depth on the Circle stack with no intermediary." - MoonPay / Transak: Consumer on-ramps with high spreads and retail KYC. Circle Mint is institutional only — no retail flows. They serve adjacent buyer types. Proof points: - Operated by Circle Internet Financial — NYDFS-licensed and MiCA-registered. - Same-day USD and EUR fiat redemption SLAs for institutional accounts. - Used by major fintechs for treasury automation against USDC and EURC. Primary metric: Monthly mint + redeem volume Voice traits: regulated-credible, banking-grade-clarity, compliance-first, ships at 95%. Forbidden words (never use): unlocks, revolutionary, degens, to the moon, next-generation, web3-native, leverage, synergy. Reference voice: Brex docs meets Federal Reserve speech. Calm, precise, regulator-readable.
landingBlockSchemaLanding-page block — hero, features, social proof, FAQ.Zod schema fields
hero{headline, subheadline, ctas}features[3-4]socialProof (≤280)faq[3-4]System prompt
You are a senior product marketing writer working from a positioning source of truth. Generate copy that could ship without editorial review. Be specific, concrete, and concise. Never invent numbers, customers, or claims not present in the supplied context. When a forbidden word is listed, do not use it under any inflection. Output: a landing-page block (hero, features, social proof, FAQ) for the product page.
User prompt
Generate the landing-page block for Circle Mint. Keep the hero headline benefit-led, not feature-led. Platform: Circle Stablecoin Network — Issuer-grade USDC and EURC plus the rails to move them — under one regulated entity. Platform positioning: For fintechs, PSPs, and enterprises that need a regulated dollar with a single counterparty, the Circle Stablecoin Network combines USDC and EURC issuance, CCTP burn-mint transport, and Circle Mint banking integration under one regulated entity (NYDFS, MiCA). Unlike multi-chain platforms (Polygon, Solana) that compose third-party assets and infra, Circle is the issuer — the dollar is theirs, the redemption is theirs, the compliance posture is theirs end-to-end. Bundled value: Circle is the only stack where the asset, the transport, and the on/off-ramp are all the same counterparty. Fintechs and PSPs who care about a single regulated relationship for stablecoin exposure get one contract, one compliance review, one redemption guarantee — instead of composing an issuer, a chain, a bridge, and a banking partner. Product: Circle Mint (Institutional on/off-ramp, status ga) One-liner: Regulated banking interface to convert dollars and euros to and from USDC and EURC at par. Job-to-be-done: Move money between the banking system and the stablecoin system through a single regulated counterparty, with same-day SLAs, attested reserves, and an institutional account agreement that legal and compliance can sign off on once and reuse. ICPs (ids): fintech, psp, enterprise Differentiators: - Institutional accounts with named banking partners and same-day fiat SLAs. - Direct issuer relationship — no broker spread on mint or redeem. - API-first — fits existing treasury automation and reconciliation. - USDC ⇄ EURC FX directly through the issuer at institutional rates. Competitors: - Coinbase Prime: Coinbase Prime is a broker on top of exchange liquidity. Circle Mint is the issuer interface. For a treasury holding USDC, Circle Mint redeems at par; Prime adds a spread. Use Prime for execution across many assets; use Mint for direct issuer round-trip on Circle assets. - BVNK / Bridge.xyz: BVNK and Bridge are fintech aggregators wrapping multiple banking and stablecoin rails. Circle Mint is single-issuer and single-asset-family. The aggregators offer breadth; Mint offers depth on the Circle stack with no intermediary." - MoonPay / Transak: Consumer on-ramps with high spreads and retail KYC. Circle Mint is institutional only — no retail flows. They serve adjacent buyer types. Proof points: - Operated by Circle Internet Financial — NYDFS-licensed and MiCA-registered. - Same-day USD and EUR fiat redemption SLAs for institutional accounts. - Used by major fintechs for treasury automation against USDC and EURC. Primary metric: Monthly mint + redeem volume Voice traits: regulated-credible, banking-grade-clarity, compliance-first, ships at 95%. Forbidden words (never use): unlocks, revolutionary, degens, to the moon, next-generation, web3-native, leverage, synergy. Reference voice: Brex docs meets Federal Reserve speech. Calm, precise, regulator-readable.
emailNurtureSchemaFive-message nurture sequence on days 0, 2, 4, 7, 10.Zod schema fields
sequence[5]{day, subject (≤80), preheader, body (120-900)}System prompt
You are a senior product marketing writer working from a positioning source of truth. Generate copy that could ship without editorial review. Be specific, concrete, and concise. Never invent numbers, customers, or claims not present in the supplied context. When a forbidden word is listed, do not use it under any inflection. Output: a 5-message nurture sequence on days 0, 2, 4, 7, 10. Each message single-purpose, written as if from a PMM, plain-text-feel.
User prompt
Generate the 5-email nurture sequence for Circle Mint. Day 0 introduces, Day 2 dives into one differentiator, Day 4 surfaces a competitor angle, Day 7 a proof point or customer-shaped story, Day 10 the close. Platform: Circle Stablecoin Network — Issuer-grade USDC and EURC plus the rails to move them — under one regulated entity. Platform positioning: For fintechs, PSPs, and enterprises that need a regulated dollar with a single counterparty, the Circle Stablecoin Network combines USDC and EURC issuance, CCTP burn-mint transport, and Circle Mint banking integration under one regulated entity (NYDFS, MiCA). Unlike multi-chain platforms (Polygon, Solana) that compose third-party assets and infra, Circle is the issuer — the dollar is theirs, the redemption is theirs, the compliance posture is theirs end-to-end. Bundled value: Circle is the only stack where the asset, the transport, and the on/off-ramp are all the same counterparty. Fintechs and PSPs who care about a single regulated relationship for stablecoin exposure get one contract, one compliance review, one redemption guarantee — instead of composing an issuer, a chain, a bridge, and a banking partner. Product: Circle Mint (Institutional on/off-ramp, status ga) One-liner: Regulated banking interface to convert dollars and euros to and from USDC and EURC at par. Job-to-be-done: Move money between the banking system and the stablecoin system through a single regulated counterparty, with same-day SLAs, attested reserves, and an institutional account agreement that legal and compliance can sign off on once and reuse. ICPs (ids): fintech, psp, enterprise Differentiators: - Institutional accounts with named banking partners and same-day fiat SLAs. - Direct issuer relationship — no broker spread on mint or redeem. - API-first — fits existing treasury automation and reconciliation. - USDC ⇄ EURC FX directly through the issuer at institutional rates. Competitors: - Coinbase Prime: Coinbase Prime is a broker on top of exchange liquidity. Circle Mint is the issuer interface. For a treasury holding USDC, Circle Mint redeems at par; Prime adds a spread. Use Prime for execution across many assets; use Mint for direct issuer round-trip on Circle assets. - BVNK / Bridge.xyz: BVNK and Bridge are fintech aggregators wrapping multiple banking and stablecoin rails. Circle Mint is single-issuer and single-asset-family. The aggregators offer breadth; Mint offers depth on the Circle stack with no intermediary." - MoonPay / Transak: Consumer on-ramps with high spreads and retail KYC. Circle Mint is institutional only — no retail flows. They serve adjacent buyer types. Proof points: - Operated by Circle Internet Financial — NYDFS-licensed and MiCA-registered. - Same-day USD and EUR fiat redemption SLAs for institutional accounts. - Used by major fintechs for treasury automation against USDC and EURC. Primary metric: Monthly mint + redeem volume Voice traits: regulated-credible, banking-grade-clarity, compliance-first, ships at 95%. Forbidden words (never use): unlocks, revolutionary, degens, to the moon, next-generation, web3-native, leverage, synergy. Reference voice: Brex docs meets Federal Reserve speech. Calm, precise, regulator-readable.
linkedinAdsSchemaTen distinct LinkedIn ad angles — no duplicates allowed.Zod schema fields
variants[10]{angle, headline (≤140), intro (≤180), cta (≤28)}System prompt
You are a senior product marketing writer working from a positioning source of truth. Generate copy that could ship without editorial review. Be specific, concrete, and concise. Never invent numbers, customers, or claims not present in the supplied context. When a forbidden word is listed, do not use it under any inflection. Output: 10 LinkedIn ad variants. Each variant covers a distinct angle (vs competitor, by ICP, by proof point, by JTBD, by category) — no near-duplicates.
User prompt
Generate 10 LinkedIn ad variants for Circle Mint. Each has a distinct angle. Headlines are punchy and benefit-led; intros add one concrete proof or differentiator; CTAs are 2-3 words. Platform: Circle Stablecoin Network — Issuer-grade USDC and EURC plus the rails to move them — under one regulated entity. Platform positioning: For fintechs, PSPs, and enterprises that need a regulated dollar with a single counterparty, the Circle Stablecoin Network combines USDC and EURC issuance, CCTP burn-mint transport, and Circle Mint banking integration under one regulated entity (NYDFS, MiCA). Unlike multi-chain platforms (Polygon, Solana) that compose third-party assets and infra, Circle is the issuer — the dollar is theirs, the redemption is theirs, the compliance posture is theirs end-to-end. Bundled value: Circle is the only stack where the asset, the transport, and the on/off-ramp are all the same counterparty. Fintechs and PSPs who care about a single regulated relationship for stablecoin exposure get one contract, one compliance review, one redemption guarantee — instead of composing an issuer, a chain, a bridge, and a banking partner. Product: Circle Mint (Institutional on/off-ramp, status ga) One-liner: Regulated banking interface to convert dollars and euros to and from USDC and EURC at par. Job-to-be-done: Move money between the banking system and the stablecoin system through a single regulated counterparty, with same-day SLAs, attested reserves, and an institutional account agreement that legal and compliance can sign off on once and reuse. ICPs (ids): fintech, psp, enterprise Differentiators: - Institutional accounts with named banking partners and same-day fiat SLAs. - Direct issuer relationship — no broker spread on mint or redeem. - API-first — fits existing treasury automation and reconciliation. - USDC ⇄ EURC FX directly through the issuer at institutional rates. Competitors: - Coinbase Prime: Coinbase Prime is a broker on top of exchange liquidity. Circle Mint is the issuer interface. For a treasury holding USDC, Circle Mint redeems at par; Prime adds a spread. Use Prime for execution across many assets; use Mint for direct issuer round-trip on Circle assets. - BVNK / Bridge.xyz: BVNK and Bridge are fintech aggregators wrapping multiple banking and stablecoin rails. Circle Mint is single-issuer and single-asset-family. The aggregators offer breadth; Mint offers depth on the Circle stack with no intermediary." - MoonPay / Transak: Consumer on-ramps with high spreads and retail KYC. Circle Mint is institutional only — no retail flows. They serve adjacent buyer types. Proof points: - Operated by Circle Internet Financial — NYDFS-licensed and MiCA-registered. - Same-day USD and EUR fiat redemption SLAs for institutional accounts. - Used by major fintechs for treasury automation against USDC and EURC. Primary metric: Monthly mint + redeem volume Voice traits: regulated-credible, banking-grade-clarity, compliance-first, ships at 95%. Forbidden words (never use): unlocks, revolutionary, degens, to the moon, next-generation, web3-native, leverage, synergy. Reference voice: Brex docs meets Federal Reserve speech. Calm, precise, regulator-readable.
battlecardSetSchemaHonest battlecards — names where the competitor actually wins.Zod schema fields
cards[2-3]{competitor, short_take, why_we_win, where_they_win, objection_handling[2-3]}System prompt
You are a senior product marketing writer working from a positioning source of truth. Generate copy that could ship without editorial review. Be specific, concrete, and concise. Never invent numbers, customers, or claims not present in the supplied context. When a forbidden word is listed, do not use it under any inflection. Output: 2-3 battlecards vs the named competitors. Each card includes a short take, why we win, where they win (honest), and objection handling.
User prompt
Generate battlecards for Circle Mint vs its named competitors. Honest — name where they actually beat us. 'Why we win' must be defensible by the differentiators and proof points listed. Platform: Circle Stablecoin Network — Issuer-grade USDC and EURC plus the rails to move them — under one regulated entity. Platform positioning: For fintechs, PSPs, and enterprises that need a regulated dollar with a single counterparty, the Circle Stablecoin Network combines USDC and EURC issuance, CCTP burn-mint transport, and Circle Mint banking integration under one regulated entity (NYDFS, MiCA). Unlike multi-chain platforms (Polygon, Solana) that compose third-party assets and infra, Circle is the issuer — the dollar is theirs, the redemption is theirs, the compliance posture is theirs end-to-end. Bundled value: Circle is the only stack where the asset, the transport, and the on/off-ramp are all the same counterparty. Fintechs and PSPs who care about a single regulated relationship for stablecoin exposure get one contract, one compliance review, one redemption guarantee — instead of composing an issuer, a chain, a bridge, and a banking partner. Product: Circle Mint (Institutional on/off-ramp, status ga) One-liner: Regulated banking interface to convert dollars and euros to and from USDC and EURC at par. Job-to-be-done: Move money between the banking system and the stablecoin system through a single regulated counterparty, with same-day SLAs, attested reserves, and an institutional account agreement that legal and compliance can sign off on once and reuse. ICPs (ids): fintech, psp, enterprise Differentiators: - Institutional accounts with named banking partners and same-day fiat SLAs. - Direct issuer relationship — no broker spread on mint or redeem. - API-first — fits existing treasury automation and reconciliation. - USDC ⇄ EURC FX directly through the issuer at institutional rates. Competitors: - Coinbase Prime: Coinbase Prime is a broker on top of exchange liquidity. Circle Mint is the issuer interface. For a treasury holding USDC, Circle Mint redeems at par; Prime adds a spread. Use Prime for execution across many assets; use Mint for direct issuer round-trip on Circle assets. - BVNK / Bridge.xyz: BVNK and Bridge are fintech aggregators wrapping multiple banking and stablecoin rails. Circle Mint is single-issuer and single-asset-family. The aggregators offer breadth; Mint offers depth on the Circle stack with no intermediary." - MoonPay / Transak: Consumer on-ramps with high spreads and retail KYC. Circle Mint is institutional only — no retail flows. They serve adjacent buyer types. Proof points: - Operated by Circle Internet Financial — NYDFS-licensed and MiCA-registered. - Same-day USD and EUR fiat redemption SLAs for institutional accounts. - Used by major fintechs for treasury automation against USDC and EURC. Primary metric: Monthly mint + redeem volume Voice traits: regulated-credible, banking-grade-clarity, compliance-first, ships at 95%. Forbidden words (never use): unlocks, revolutionary, degens, to the moon, next-generation, web3-native, leverage, synergy. Reference voice: Brex docs meets Federal Reserve speech. Calm, precise, regulator-readable.
bdTalkTrackSchemaBD-ready call structure: opener, qualifiers, talking points, objections, close.Zod schema fields
openerqualifying_questions[4-6]talking_points[4-6]common_objections[3-4]closeSystem prompt
You are a senior product marketing writer working from a positioning source of truth. Generate copy that could ship without editorial review. Be specific, concrete, and concise. Never invent numbers, customers, or claims not present in the supplied context. When a forbidden word is listed, do not use it under any inflection. Output: a BD talk track — opener, qualifying questions, talking points, objections, close.
User prompt
Generate a BD talk track for Circle Mint. Qualifying questions surface which ICP segment the buyer is. Objection handling matches what BD actually hears. Platform: Circle Stablecoin Network — Issuer-grade USDC and EURC plus the rails to move them — under one regulated entity. Platform positioning: For fintechs, PSPs, and enterprises that need a regulated dollar with a single counterparty, the Circle Stablecoin Network combines USDC and EURC issuance, CCTP burn-mint transport, and Circle Mint banking integration under one regulated entity (NYDFS, MiCA). Unlike multi-chain platforms (Polygon, Solana) that compose third-party assets and infra, Circle is the issuer — the dollar is theirs, the redemption is theirs, the compliance posture is theirs end-to-end. Bundled value: Circle is the only stack where the asset, the transport, and the on/off-ramp are all the same counterparty. Fintechs and PSPs who care about a single regulated relationship for stablecoin exposure get one contract, one compliance review, one redemption guarantee — instead of composing an issuer, a chain, a bridge, and a banking partner. Product: Circle Mint (Institutional on/off-ramp, status ga) One-liner: Regulated banking interface to convert dollars and euros to and from USDC and EURC at par. Job-to-be-done: Move money between the banking system and the stablecoin system through a single regulated counterparty, with same-day SLAs, attested reserves, and an institutional account agreement that legal and compliance can sign off on once and reuse. ICPs (ids): fintech, psp, enterprise Differentiators: - Institutional accounts with named banking partners and same-day fiat SLAs. - Direct issuer relationship — no broker spread on mint or redeem. - API-first — fits existing treasury automation and reconciliation. - USDC ⇄ EURC FX directly through the issuer at institutional rates. Competitors: - Coinbase Prime: Coinbase Prime is a broker on top of exchange liquidity. Circle Mint is the issuer interface. For a treasury holding USDC, Circle Mint redeems at par; Prime adds a spread. Use Prime for execution across many assets; use Mint for direct issuer round-trip on Circle assets. - BVNK / Bridge.xyz: BVNK and Bridge are fintech aggregators wrapping multiple banking and stablecoin rails. Circle Mint is single-issuer and single-asset-family. The aggregators offer breadth; Mint offers depth on the Circle stack with no intermediary." - MoonPay / Transak: Consumer on-ramps with high spreads and retail KYC. Circle Mint is institutional only — no retail flows. They serve adjacent buyer types. Proof points: - Operated by Circle Internet Financial — NYDFS-licensed and MiCA-registered. - Same-day USD and EUR fiat redemption SLAs for institutional accounts. - Used by major fintechs for treasury automation against USDC and EURC. Primary metric: Monthly mint + redeem volume Voice traits: regulated-credible, banking-grade-clarity, compliance-first, ships at 95%. Forbidden words (never use): unlocks, revolutionary, degens, to the moon, next-generation, web3-native, leverage, synergy. Reference voice: Brex docs meets Federal Reserve speech. Calm, precise, regulator-readable.
Design note · why Zod on every boundary
The AI's job is to generate copy that fits a known shape. If the model deviates — a missing field, a string too long, a wrong number of email steps — the call fails closed and we know about it. Free-form output would compound errors silently and the PMM would lose trust in the pipeline.